Genesis by Nicolas Neubert

Curious-Lambda Findings 


Hola readers, in this first edition of curious lambda I want to take you to a journey of a teaser of Genesis by Nicolas Neubert (product designer at Elli by Volkswagen). Firstly lets have a look at the video:-


A great teaser right ??

Now what if I tell you that this teaser is created with AI. After reading this I also got very surprised and decided to go deep into this.


(image source - Nicolas Neubert)

It's so convincing that I considered it as a real movie teaser. The AI tech tools used in its making are :

1. Midjourney :- images
2. Runway :- videos
3. Pixabay / Stringer_Bell :- music

This teaser is in class of its own. "I say  created with AI  and not  created by AI" neubert said in his interview with Forbes. After it went viral he posted the entire process of prompts on his X handle. Have a look at it .





He spent thousands of hours in creating over 20,000 images through Midjourney and animated them with help of Runway and at then end he added music from Pixbay/Stringer Bell. This teaser is a mixture of 316 prompts, 128 images and 44 videos. He said to Forbes that the cost of making this teaser was $125 to $150. That's insanely low. 

“World-building and storytelling are the number one skills you should learn as a creative,” wrote Neubert. “With technology that allows everyone to generate high-quality content, the magic will happen through those who know how to stitch pieces together.”



My personal opinion is that with this trend we can change the film industry by 2030. So that's it for this blog. If you want more on this there is a link below :-



If you have any suggestions feel free to comment or dm.




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